Are you interested in understanding the sustainability issues that are material to your industry or sector? Curious about the sustainability initiatives your competitors are engaged in? Or, are you thinking of getting involved in carbon removal projects but unsure which type is the most effective? These questions, and so many more, can be answered through research.
I’m a naturally curious person and most of the knowledge I’ve acquired over the past couple of years has been through research. One day last year, my home country’s president announced a one-day holiday to plant trees. I was curious to know why tree planting had suddenly become a priority for his government 👀. A little digging (yes, that’s research) led me to the concept of carbon markets. Carbon markets are trading systems where carbon credits, representing greenhouse gas emissions, are bought and sold. Companies use carbon credits to offset their own emissions. You can read more about carbon markets and projects in this series of posts.
With research, you’ll be able to save time and resources implementing sustainability initiatives that have been tried, tested and proven to work. Research can also enable you to spot gaps, discover fresh opportunities, and make decisions that are backed by evidence, not just guesswork.